Analytics
Do You
Understand Your Target Audience?
What Is Arc Insights?
We are driven by a deep interest in the beliefs of individuals and how they make decisions. Our mission is to explore opinions and turn them into meaningful insights for our clients. We help you meet people where they are in your campaign to connect and persuade.
Our story
Arc Insights is a full-service research and consulting firm that provides opinion insights to shape public affairs campaigns, policy development, and corporate brand strategy. We are partnered with the team at Bullseye Public Affairs and Capitol Resources. The team at Arc leverages the combined talent at Bullseye and Capitol Resources to provide our clients with deep strategic insights and perspectives from a variety of public affairs and government relations experts.
Tools and Solutions
We conduct public opinion studies that are tailor-made because we understand that individuals have nuanced and at times conflicting beliefs. We employ leading research methods to provide completely accurate and unbiased findings. Our goal is to provide actionable insights, not simply a collection of datapoints.
Tools
Focus Groups
Individual Interviews
Audience Segmentation
Surveys
Random Control Trials
Message Boards
Solutions
Brand Tracking
Strategy Development
Message & Creative Testing
Feasibility Studies
Issue Exploration
Campaign Measurement
Advocacy Studies
Crisis Management
Studies for Public Release
Ballot Measures
Your message should touch the hearts and minds of your audience, connecting with them in a way that leaves them feeling heard and seen. We uncover the differences in understanding and language among various audiences, and how they talk and type about an issue. We are often called on to help our clients who are dealing with highly complex and sensitive issues communicate to the public in a clear and simple way.
Nicholas Thompson
Team Manager